Baba Shetty, Fallon's Head of Interactive

Baba Shetty is an old friend of ours, since we both were analysts at Forrester during the Internet boom and bust era. He's now at Fallon Interactive and heads up their interactive marketing efforts. If I have a question about auto marketing, he's the person I'd turn to. But now I don't have to;
ClickZ just ran an interview with him. The interview isn't particularly great, but I pay attention to anything Baba says.