Steve Jobs and the tyranny of too much
Marketing, Apple
Steve Jobs will speak next week at the Wall Street Journal's D conference. Last year, he was particularly eloquent on a topic near and dear to our hearts: the need to limit messages to the market to avoid overwhelming consumers:
In other words, Apple not only understands the tyranny of too much, it uses it to guide its product strategy.
It will be fun to hear what Steve has to say this year at D about music. Despite the doom and gloom being forecast by people in love with the subscription music model, Blackfriars predicts Apple will stay the course in digital music. Why? Because subscription models require users to deal with the tyranny of too much music every time they load their computers with music. Who wants to pay even $7 a month for that when what you really want to hear is music that you like?
Steve Jobs will speak next week at the Wall Street Journal's D conference. Last year, he was particularly eloquent on a topic near and dear to our hearts: the need to limit messages to the market to avoid overwhelming consumers:
"'We innovate, and let's say we've got a dozen major breakthroughs a year: we can advertise three or four of them; if we do more the consumer thinks we're a little nuts,' he said."
In other words, Apple not only understands the tyranny of too much, it uses it to guide its product strategy.
It will be fun to hear what Steve has to say this year at D about music. Despite the doom and gloom being forecast by people in love with the subscription music model, Blackfriars predicts Apple will stay the course in digital music. Why? Because subscription models require users to deal with the tyranny of too much music every time they load their computers with music. Who wants to pay even $7 a month for that when what you really want to hear is music that you like?
posted by Carl Howe at
10:20 AM
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