Blackfriars' Marketing

Monday, June 27, 2005

Deals on EDTV flat-panels this week

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Blackfriars noted previously a force driving some dramatic price movements on flat panel TVs due to new FCC requirements taking effect this Friday, July 1. Some price points this week:

Only the latter is affected by the new FCC rules, but both are indicative of the new sub-$2K price point for 42" EDTVs.

Of course, if you are shopping for a flat-panel EDTV, the gold standards in this category are the Panasonic TH-42PD50U TV and the TH42PWD7UY monitor. Both have been available on-line for less than $2K including shipping from a variety of on-line merchants for a month or two.

With all the price declines in flat-panels lately, here's Blackfriars rule-of-thumb for best-in-class pricing for major brand flat-panel monitors and TVs:
  • EDTV 42" monitors: about $1500 without shipping.

  • EDTV 42" TVs with tuner and speakers: less than $2000 without shipping.

  • HDTV 42" monitors : less than $2500K without shipping.

  • HDTV 42" TVs with tuner and speaker : less than $3000 without shipping.

  • HDTV 50" monitors : less than $3500K without shipping.

  • HDTV 50" TVs with tuner and speaker : less than $4000 without shipping.


Now the real question is, when will a major brand decide to break with the pack and start the next round of price cuts. Our bet: expect to see another round of cuts in late August, although I wouldn't expect as dramatic cuts as we've seen to date.