Blackfriars' Marketing

Sunday, June 05, 2005

Evidence of the price war in plasma

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In news unrelated to Apple and Intel, we can now see clear evidence of the flat panel price war in the market. PC Connection is now offering a 42" HDTV 1024x768 plasma panel for $1399 . Another reputable vendor, Crutchfield has been offering a 37" 1920x1080 HDTV LCD for $1999. Both of these pre-orders for non-big-name products not in stock, but the prices are dramatic new lows for products with those specs. This just shows how intense the competition for the flat screen TV market is becoming.

Most analysts believed we wouldn't see this type of price pressure until Thanksgiving this year. It appears Christmas is coming early to flat panel buyers.