US marketing to exceed $1 trillion in 2005
Tags: Marketing, Market Research, Advertising
Today Blackfriars announces our new sizing of US marketing activity. This new full research report projects that spending on marketing by US organizations will be about $1.074 trillion dollars (yes, that's trillion with a T). If marketing were a vertical industry, it would be the fifth largest industry in the United States.
This research is based upon data from our extended senior executive survey we conducted in April which we have correlated with economic data from the US Census and the US Department of Commerce Bureau of Economic Analysis. We not only sized the dollars spend in nine different types of marketing activity overall, we also were able to use our survey to provide dollars spent for six major vertical industries, including finance, information, manufacturing, other services, professional services, and retail trade.
You can read the full press release about the research here, and you can purchase the report from the Blackfriars Research Store. We're very excited about this research because we think it will clarify how important marketing is to US businesses. With marketing making up nearly 9% of the US gross domestic product, it's about time that marketing got some respect.
This research came about because Blackfriars readers asked questions about whether we had sized the market. Please keep those questions and comments coming!
Today Blackfriars announces our new sizing of US marketing activity. This new full research report projects that spending on marketing by US organizations will be about $1.074 trillion dollars (yes, that's trillion with a T). If marketing were a vertical industry, it would be the fifth largest industry in the United States.
This research is based upon data from our extended senior executive survey we conducted in April which we have correlated with economic data from the US Census and the US Department of Commerce Bureau of Economic Analysis. We not only sized the dollars spend in nine different types of marketing activity overall, we also were able to use our survey to provide dollars spent for six major vertical industries, including finance, information, manufacturing, other services, professional services, and retail trade.
You can read the full press release about the research here, and you can purchase the report from the Blackfriars Research Store. We're very excited about this research because we think it will clarify how important marketing is to US businesses. With marketing making up nearly 9% of the US gross domestic product, it's about time that marketing got some respect.
This research came about because Blackfriars readers asked questions about whether we had sized the market. Please keep those questions and comments coming!
posted by Carl Howe at
8:46 AM
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