Blackfriars' Marketing

Wednesday, June 01, 2005

Sun's Share ads

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Sun Microsystem today launched a new ad campaign around the word "Share". While we applaud their brevity of copy, the communication may be a little too minimalist for most to figure out what they are talking about. And what is up with their technologists holding up blank sheets of paper? We'll see how the ad campaign plays out, but at the very least, we can't accuse Sun of overwhelming us with the tyranny of too much -- yet.