Blackfriars' Marketing

Wednesday, June 01, 2005

More on the flat panel price wars

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The Wall Street Journal today has an article titled Flat-Panel TVs
You Can Afford
chronicling the price wars currently underway in the flat panel market. The article notes that we may be hitting a tipping point on flat panel pricing.

In recent weeks, prices for flat-panel television sets have been falling sharply in a round of heavy discounting that wasn't expected to begin until much later this year.

The price cuts could trigger a significant shift in the country's adoption of flat-panel sets, which first hit stores five years ago and last year accounted for only about 15% of TV sales in the U.S. While all consumer electronics tend to fall in price over time, most new products experience a period of steep declines right before they become mainstream items. DVD players plunged to below $300 from $700 in 1998, for instance, and digital cameras went through a similar tumble in 2002.