Blackfriars' Marketing

Monday, June 06, 2005

Why would Intel make Power processors for Apple?

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A few people have asked why Intel would break with its X86 tradition and make Power processors for Apple? I have three good reasons:

  1. Sony

  2. Nintendo

  3. Microsoft


With all these consoles using Power chips, and gaming console volumes in the millions of units per year, Intel wants a piece of that business, and they won't get it without making Power chips. An Intel Power chip would be good business for Intel and would provide risk reduction for these three big names at the same time so they don't end up over a barrel with IBM in the future.