Blackfriars' Marketing

Wednesday, March 07, 2007

Best book this year: Made To Stick


Want to improve how you communicate? Look no further than Made to Stick by Chip and Dan Heath. One of the speech coaches we work with, Syms Wyeth,, recommended the book to us, and we've been enjoying it ever since. Even if you just use their SUCCES formula on the back cover -- Simplicity, Unexpectedness, Concreteness, Credibility, Emotional, and Stories -- to guide your next meeting or presentation, you'll be a better communicator. If you actually read the book, you'll be entertained, intrigued, and convinced that drinks with strangers are really a bad idea. And you'll always remember the book if you see it -- it's the orange one with the gray duct tape* on the cover.

* Five years with the Destination Imagination program has taught me to accept both duct tape and duck tape interchangeably and to acknowledge that there are about 500 different colors of duct tape, despite the fact that 99% of the population never sees any color of duct tape but gray.

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