John Gruber dissects Fast Company's Apple doomsaying

John Gruber at Daring Fireball does a spectacular job today
taking apart the latest Fast Company article predicting that Apple has had its day. Not only does he point out the many inaccuracies and straw men in the article, but he does it with great style. You've got to love it when you get real thinking, great writing, and cutting sarcasm all in the same article.

I'll add one more point the Fast Company article misses: their doom and gloom is running contrary to what I would claim is the consensus view on Apple currently, namely that not only is it not fading, but that most analysts have underestimated how successful its business results are (a point of view I concur with).

Full disclosure: the author is long Apple at the time of writing.

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