Blackfriars' Marketing

Friday, December 14, 2007

Apple stock hits $200 a share momentarily -- at least according to some tickers

For those Apple stock watchers out there, Apple stock momentarily hit $200 a share today, which is an all-time high as well as a century mark (note to skeptics: check the daily high on Yahoo Finance and Google Finance as well as the 52-week high on Google; all these have been updated to $200. Apparently Yahoo Finance doesn't change its 52-week high based on intraday numbers, so it is still at $196 and change. Sounds to me like someone started their Christmas celebration a bit too early and hit the wrong key on their trading computer, given that the price sank back to its more mundane $190 mark. But perhaps it's an indication of what may be a very nice Santa Claus rally next week.

UPDATE: Some are questioning whether the $200 figure was a real trade or not. Others say that there was a single large trade (150,000 shares?) at 10:39, which would imply that someone wasted about $1.5 million by trading at the non-market price. I will say, though, that Fidelity now reports the daily high as $200 as well.




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