Blackfriars' Marketing

Friday, December 14, 2007

Real business owners don't let IT dictate what phones they use

Forrester released a rather poorly argued report yesterday describing why IT shouldn't support Apple's iPhone. Why do I claim it is poorly argued? Because the summary promptly contradicts the lede of the article saying that C-level executives will insist on deploying iPhones anyway. So why should IT be fighting that process? To make matters worse, Fortune picked up the story and and retitled it as "Top 10 reasons IT won't support the iPhone".

Well thankfully, a reporter over at the Wall Street Journal did what Forrester should have: they dug up a senior executive of a company who had deployed iPhones as business tools, and ran Forrester's 10 reasons past him. That produced a nice rebuttal story that proves many of Forrester's reasons false or at least moot for real applications. Admittedly, one point does not make a sample, but for anyone who has actually used an iPhone in a business setting, the Journal article is much more credible than Forrester's was.

My two cents: Forrester got it wrong for the second time this month. Whoever is in charge of research now at Forrester now needs to take a look at its research and editorial methods. Something is broken.



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