Viral marketing gets its own association

We've known for a while that traditional media forms like TV advertising are suffering from the tyranny of too many channels, too many commericals, and too many choices. So what's a marketer to turn to? The latest thing is viral marketing, and the Word Of Mouth Marketing Association is hosting its first ever World Of Mouth Marketing Summit next week. Great idea; maybe they'll come up with some viral marketing ideas that have more class than Burger King's Subservient Chicken.