Nine Inch Nails does viral marketing

This weekend created an interesting development in the music wars: Nine Inch Nails just made one of its songs available as a downloadable Garage Band file, allowing Mac users to remix and rework the song. The RIAA undoubtedly would have fits about this, but Blackfriars thinks its a smart move. After all, a band that gives users this type of value is going to generate buzz, and buzz generates sales. And we have to say, it's generally pretty cool to be able to edit a hit song yourself.