Blackfriars' Marketing

Wednesday, May 18, 2005

Xbox 360 not compatible with current games - vnunet.com



VNUNet.com is reporting that the new Xbox 360 won't run old games. Funny -- there were a couple of reports from E3 yesterday that said it would. If this is the case, this is a marketing (and design) blunder. Think about it: you are the #2 platform in a market, and unlike #1 and #3, you tell all your loyal customers that if they want to pay you money for your shiney new platform, they have to buy all the games they have come to love on your platform again.

Playstation 3 and Nintendo Revolution will both be backward compatible. With Playstation 3 spec'ing out ahead of the Xbox, this one issue could knock Microsoft back down to #3 in the platform wars again.