Universal McCann predicts advertising slowdown
Tags: Advertising, Marketing
Today's Wall Street Journal notes that advertising spending growth forecast by New York advertising forecaster Universal McCann has been revised downward, from 6.4% to 5.7%. That brings their forecast for advertising this year to $278.9 billion. In case anyone is keeping score, that's within 5% of Blackfriars' slightly lower forecast of $267.4 billion noted in our June report Sizing US Marketing. But lest anyone interpret these numbers as being good news for advertisers, the article notes that most of the impact of this slowdown will be in TV ad dollars for second half of the year, as advertisers shift budgets to the Internet and other more measurable forms of advertising. This article further reinforces lower ad projections Blackfriars has made previously.
Today's Wall Street Journal notes that advertising spending growth forecast by New York advertising forecaster Universal McCann has been revised downward, from 6.4% to 5.7%. That brings their forecast for advertising this year to $278.9 billion. In case anyone is keeping score, that's within 5% of Blackfriars' slightly lower forecast of $267.4 billion noted in our June report Sizing US Marketing. But lest anyone interpret these numbers as being good news for advertisers, the article notes that most of the impact of this slowdown will be in TV ad dollars for second half of the year, as advertisers shift budgets to the Internet and other more measurable forms of advertising. This article further reinforces lower ad projections Blackfriars has made previously.
posted by Carl Howe at
10:38 AM
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