Google to Sell New Types Of Ads

The New York Times noted today that Google is expanding into awareness advertising from its base of text-based ads. I think Google had an interesting insight here: the value of their ad system comes from allowing customers to quickly create ads that will be displayed automatically in the right contexts. There is no question now: Google is quickly moving into other types of ad-supported media. Don't be surprised if you see them attack the cash cows of other media companies as they fight for more than their share of ad dollars.