Blackfriars' Marketing

Tuesday, April 19, 2005

Mini-Microsoft: Better off without Ballmer?

Blackfriars has previous noted Microsoft's under-the-radar business problems. Others are starting to notice as well. This blog (which amusingly uses the same blog template as Blackfriars), has a lot of detailed evidence why the company is in serious trouble, despite seemingly rosy business results. Their suggestion? Dump CEO Steve Balmer.

Blackfriars believes that the company's problems are bigger than just one person. But the detailed indictment given in the blog shows a series of missteps that is actually quite long. We always say that marketing is the public face of corporate strategy; now we know why Microsoft's marketing has been so poor over the last five years or so.