A stupid Apple marketing stunt

Let you think we only say good things about Apple, today's Washington Post is running a story previously broken by the Wall Street Journal noting that Apple Computer was among the firms who paid tech editors to praise the iPod. With the iPod riding high with consumers, the value of this pitch was certainly not worth the negative publicity that will undoubtedly come from it. Just shows that even good marketing firms sometimes ignore the first law of business: never do anything you wouldn't want publicized on the front page of the New York Times (or in this case, the Washington Post).