Apple's iPhone: tough enough to take a hit and still pass bits
Technorati Tags: Apple, iPhone, iPhone launch, iPod nano
Technorati Tags: Apple, iPhone, iPhone launch, iPod nano
After the relentless buildup of the past six months, the temptation to trash Apple Inc.'s new iPhone is pretty much irresistible.
If only I could.
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So, how has Apple done it? Some people argue it has cleverly drip-dripped product information to the market, tantalizing consumers and journalists alike, everyone hanging on to learn about the next nifty feature. A big, bright touch screen! A real Web browser! A finger-flickable interface! I gotta get one!
But this theory is wrong. Apple hasn't steadily dripped product information. As a matter of fact, the iPhone that Steve Jobs described and demonstrated back in January, when he first announced the product, is pretty much the same as what is being launched today. I am hard-pressed to think of a single material feature in the product that wasn't announced six months ago, right down to the nifty new way you can scroll through songs.
So if Apple hasn't teased and tantalized its way to iPhone ubiquity, another theory goes, surely it has been the company's massive, multibillion-dollar marketing campaign that has done the deed. The trouble is, there is no such multibillion-dollar Apple campaign. Apple simply announced the product, and then did nothing. It has only been in the last month that there have been some television advertisements, and those were merely product demonstrations set to music. Granted, it was nice music, but it was also just an iPhone being put through its paces, hardly the recipe for hype.
If it's not the marketing campaign, nor the cult of Apple, nor the showmanship of the charismatic Steve Jobs, then how has the iPhone succeeded in getting millions of people interested in buying something so expensive that hasn't even been launched?
I'll tell you. First, people hate their cell phones. Other than making phone calls -- a downright dreary bit of business -- using phones for Internet, entertainment and pretty much anything else has been abysmal. Cell phones are best characterized as crippled, paternalistic devices best suited for people who think straitjackets are comfortable evening wear. They have horrible Web browsers, crummy screens, and obscure-to-the point-of-opacity interfaces. (After all, some of the iPhone's most hyped features, like maps, are on traditional cell phones as well. You just can't find the feature.)
But in addition to hating their phones, people hate their cell phone carriers. Hate, hate, hate, hate. The major cellular providers -- with their ham-handed "support" and fascist control of software that can run on phones directly -- are right up there with the IRS in terms of inspiring your average mobile phone user's disgust and loathing.
To such consumers, Apple's iPhone seems like a cool drink of water. These people want to be liberated either from bad phones or from bad phone companies. They want to choose a device that does all the things they want to do -- calling, being entertained, consuming information -- not all the things their phone company thinks they should do (and then be charged $5 a month per feature for the privilege). They want phones that make it possible to do calls over wi-fi, to the point that cellular companies could potentially become irrelevant.
The massive upwelling of grassroots support for the iPhone shows that a revolution has been building for some time. Now it's here. Cell phone carriers are going to have to respond by cutting the length of contracts and eliminating exclusivity, and most important, by finally being responsive to their market. If not, iPhones (or their successors) will finish them off.
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Awaiting the [iPhone shipment] freight at each location on Sunday were armored personnel, who were reportedly hired by Apple through its courier's ground handling agent and then cleared by the Transportation Security Administration. Armed guards are extremely unusual for freight coming out of the Asian sector, those familiar with the matter explained, and are typically reserved for shipments containing riches such as gold and diamonds.
Apple management on Sunday began informing its retail personnel that beginning Monday, no cameras of any kind will be allowed in the back stockrooms of its retail outlets. The ban reportedly spans all cell phones -- regardless of whether they contain camera functionality -- and all personally owned Apple notebooks that feature built-in iSight video cameras.
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Overall impression of my 5 minute trial... The Apple iPhone is a magical device that for the first time seemlessly blends art, architecture and electronics into a brilliantly designed... I don't know what to call it. Calling it a phone is like defining Natalie Portman as a "Homo Sapien Female Humanoid" There is so much more to it than that.
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The iPhone Buzz Index is equal to the number of stories over the last day reported by Google News with the word "iPhone" in them.
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[Blackstone's] deals have accounted for more than a third of all merger activity this year. Blackstone has been especially active, sealing deals for big companies on both sides of the Atlantic. It manages $88 billion in assets, which makes it the world's largest private-equity firm. Last year, its fees, profits on deals, and other income totaled $2.3 billion, according to documents filed with the SEC.
For years, buyout firms have operated beyond the scrutiny of the public markets. But Blackstone's upcoming IPO and a public offering last year by KKR of an investment vehicle in Europe signal that the industry is expanding beyond its core constituency of institutional investors and reaching for more permanent sources of capital.
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Mobile phone makers are pre-loading phones with MusicStation software; it's estimated 100 million pre-loaded phones (pictured) will ship over the next year, compared to Apple's stated goal of 10 million. Many of the phones will be mid-price-range, in contrast to iPhone's $499 price tag. Users will be charged a flat fee of €2.99/week for unlimited access to MusicStation's one-million-plus collection of songs. Singles on sites like iTunes are typically sold for about €1.50, and the industry estimates the average user buys six singles a year. According to the company's press release, the first MusicStation handsets arrived in Swedish stores today.
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iTunes Account
To set up your iPhone, you'll need an account with Apple's iTunes Store. If you already have an iTunes account, make sure you know your account name and password. If you don't have an account, you should set one up now to save time later. To set up an account, launch iTunes, select the iTunes Store, and click the Sign In button in the upper right corner of iTunes. Sign in and you're ready to go.
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